Update your website’s settings to help search engines understand your content, improve accessibility, and make it easier for users to find what they’re looking for.

To access settings, click the Settings icon in the left navbar of your sites file. Select General to edit settings that affect the entire site—or navigate directly to a specific page’s settings.

Here are the settings that are available site-wide, or on a per-page basis:

Add a title

The title appears in browser tabs, search engine results, and social media. Add a title to help people understand what page they are on in their browser, aid SEO, and improve accessibility.

If no page title is provided, Figma will display the site’s title instead.

Add a meta description

A meta description is a short summary of the website or page content. It is designed to attract users and improve click-through rates from search engine results pages (SERPs).

For the entire website, the meta description ensures a consistent summary is available when specific pages do not have one.

On individual pages, you can provide a unique meta description tailored to that page; otherwise, the global meta description will be applied.

Add a social sharing image

The social sharing image appears when your website—or its individual pages—are shared on social media. The site-wide social sharing image is used if a page-specific image is not available.

We recommend using an image that is 1200px wide by 630px tall.

Set a language code

Setting the language code for your website improves accessibility and assists browser translation features by clearly indicating its primary language.

The website language setting applies to the entire site by default, but you can specify a different language on individual pages if needed.

ISO language codes assign unique identifiers to languages. Some of the most common language codes include:

• ar – Arabic
• de – German
• en – English
• es – Spanish
• fr – French
• ja – Japanese
• hi – Hindi
• ru – Russian
• pt – Portuguese
• zh – Chinese

View a complete list of ISO language codes on Wikipedia.

Add a Google Analytics ID

Connect your site to a Google Analytics property to get insights into how people are using your published website.

Review the instructions from Google on how to find your Google Analytics ID.

Exclude the website—or individual pages—from search engine results

Enable this setting to instruct search engine robots not to index your site or show it in search results.

Checking the box will add a <meta name="robots" content="noindex"> tag to the header of your site or to individual pages.

Add a favicon

A favicon provides a small visual representation of your website in browser tabs, search results, and bookmarks.

To add a favicon to your site, place an image or design on the canvas in your site file, then choose it in the settings modal.

Add custom code to your site for ad tracking or analytics

You can insert custom code snippets at the start or end of your site’s head or body tags.

For instance, loading critical tags like analytics in the head ensures they execute early, while non-critical elements like a chat widget can be placed at the end of the body to avoid slowing down the main page content.